For this inaugural elluminium blog post, I want to tell you the story of elluminium — the name, that is. What it means to me and how I arrived at it… Because, believe it or not, a great deal of thought (and time… oh, the time) was invested in its creation.
When I set out to establish a name and a brand identity for my fledgling communications business, several things were really important to me.
1. The business name needed to sound a little bit technical. I wanted a flavour of engineering, a sliver of metallurgy or materials (which is my background). Something that sounded mildly scientific with an injection of industry.
2. Despite the technology focus, I did not want my business name to sound dry and dusty and boring. It was essential to infuse a hint of my other persona, my creative side. The half of me which writes fiction and loves fantasy and hopes to publish a novel one day. I don’t want to hide either identity from the other — besides, if you Google my name, chances are you’ll end up at my creative writing blog.
3. The name had to stand on its own without ‘communications’ or ‘consulting’ added to the end of it. Why limit the possibilities of what elluminium could be?
4. I thought a hint of my name would be fun — but not any part in entirety. Something personal, but which could potentially be embraced by other stakeholders as well.
5. When it came to the logo and visual identity of elluminium, the challenge was to blend the concept of writing and communications with the hardcore engineering and industrial subjects I love tackling. I wanted something all my prospective clients could connect with, from technical boffins to marketing teams…
And so, after much brainstorming and many availability checks, elluminium was born. It’s obviously a blend of ‘aluminium’ and the first part of my name, so simple I don’t know why it took me so long to come up with it.
For me, it conveys all the things I mention above. I hope it also resonates for visitors to this site — particularly those seeking creative and engaging copywriting and communications solutions for technical or complex subjects.
Welcome to my site and my blog. Please look around and drop me a line!
Oh, yeah. You might be wondering about the image, which is a sliver of aluminium (alloyed with copper – hence the precipitates) viewed in a transmission electron microscope (TEM). Aluminium reference aside, I’ve included it because once upon a time I spent many hours peering into the eyepiece of a TEM looking at slivers of steel and wrote a whole thesis about it. I’m being nostalgic.